Leading creative from enterprise campaigns to global product launches.
Positioning
I build product stories, launch moments, campaign assets, e-commerce experiences & creative systems that help brands show up clearly and give people a reason to care.
Selected Work
Creative that actually holds up in the real world.
Launches, campaigns, product stories, digital experiences & systems. Built for and used by actual customers.
Itron Enterprise Campaign Creative Direction
Oneness x G-Shock 5600 Series 'WHAT ARE YOU WAITING ON'
Converse SHAI 001 'Butter'
PNM Demand Response Creative
Nike x Kobe Bryant 'Siempre Hermanos'
Air Jordan 1 '85 High 'Banned'
Starter Collaborative Jackets
Creative Systems & Digital Experience
Impact
I move the needle.
From opt-in utility programs to grassroots sneaker culture, I build creative that earns attention and drives action.
Customer acquisition
21,000 → 90,000+
Demand Response enrollments
Growth in a voluntary, opt-in energy program, supported by enterprise campaign creative across multiple channels.
Commercial impact
$211K+
Single-day launch sales
From a grassroots, independent sneaker boutique in Lexington, KY. One location, one launch day.
Campaign effectiveness
1.4% → 6.5–7%
Select campaign conversion rates
Clearer layouts, relatable imagery, stronger messaging and calls to action improved customer response.
Audience development
20K → 91.7K+
Instagram audience growth
Primarily organic growth at Oneness through visual direction, product storytelling and community engagement.
1,500+
G-Shock units carried
Oneness x G-Shock 5600 Series release sold through Oneness and G-Shock inventory in the first week.
3,500+
Starter jackets sold
Across a long-running Oneness x Starter collaborative relationship tied to Kentucky sports culture, collegiate rivalry, and local demand.
~1.75M
Amplified social engagement
Estimated likes generated through brand, partner, and media amplification of product, launch, event, and campaign content.
12+
Major launches & collabs
Selected launches and collaborative product moments shaped across product storytelling, photography, pitch decks, e-commerce presentation, event creative, and rollout execution.
Millions
Of customers reached
Campaign materials regularly reach millions of utility customers across every channel.
10 hrs → 30 min
Production, automated
Self-built Python pipeline that reclaims 20+ hours a week while improving consistency across product imagery, naming, and upload prep.
AI Utilization
AI, in practice.
AI is an extremely impactful tool. I actually build it into the work, production systems, image workflows, creative tooling, copy, site building, and the little shortcuts that have to hold up when real work is on the line.
Photography & Image Direction
The visual work is not separate from the strategy.
Photography has been a core part of my creative practice for years. I use it as part of a larger brand system: product storytelling, launch presentation, campaign visuals, e-commerce consistency, social content, and customer experience.
Studio / E-Comm
01
Product Photography
Clean studio e-commerce, enhanced product imagery, lighting consistency, color accuracy, and high-volume product presentation.
Street / Launch
02
Campaign & Lifestyle
Street e-commerce, launch coverage, product-in-context imagery, event content, and visual storytelling for social and web.
People / Mood
03
Portraiture
Studio and street portraiture focused on lighting, styling, personality, casting, and cultural context.
Digital Art Direction
04
Composite Product Imagery
Real product assets placed into digitally constructed or heavily manipulated environments for campaign-style visuals.
How it shows up
Image direction with purpose.
Product storytelling
Clean, consistent product visuals that support e-commerce, launch presentation, and customer confidence.
Campaign context
Lifestyle, street, event, and social imagery that shows the product inside a real brand moment.
Digital art direction
Composite and manipulated visuals used to pitch, frame, or elevate campaign ideas beyond the original shot.
Creative leadership
The visual craft supports bigger-picture direction: concept, story, execution, and brand impact.
How I Work
Taste + systems.
The work is not just making something look good. It is building the pitch, shaping the story, producing the assets, coordinating the partners, improving the digital path, and learning from what happened after launch.
Concept & Decks
Pitch decks and concept development for Kobe 'Siempre Hermanos,' Starter collaborations, '47 Derby hats, Oneness expansion, Converse CONS Blue, and other initiatives.
Creative Operations
Image workflows, SKU organization, launch asset handling, Shopify product alignment, sell-through recaps, and e-commerce population support.
Partner & Team Coordination
Work with brand partners, agencies, print production specialists, artists, community partners, internal leadership, and creative/e-commerce contributors.
Skills, Tools & Creative Systems
