Collaboration·Launch·Event Experience
Creative Lead•Brand Experience•Campaign Execution•Visual Direction•Digital / E-Commerce•Creative Systems•
Creative Lead•Brand Experience•Campaign Execution•Visual Direction•Digital / E-Commerce•Creative Systems•
Creative Lead·Brand Experience·Campaign Execution·Visual Direction·Digital / E-Commerce·Creative Systems·
Creative Lead·Brand Experience·Campaign Execution·Visual Direction·Digital / E-Commerce·Creative Systems·
Culture-driven brand work with enterprise-scale execution.
I build visual direction, campaign assets, product stories, customer-facing experiences, and creative systems that help brands communicate clearly, create demand, and move people to act.
Positioning
A hands-on creative lead who can shape the idea, build the deck, direct the visuals, sharpen the message, coordinate the moving parts, and connect the final work to customer behavior.
View my strengths+
Visual Direction & Brand Feel
Image curation, visual flow, product storytelling, campaign look and feel, and brand consistency across very different worlds.
Campaign Creative
Concept decks, copy, layout direction, campaign assets, photography, post-production, and customer-facing creative.
Customer Experience
Digital presentation, e-commerce flow, utility communications, launch visibility, CTA clarity, and customer journey improvements.
Performance Thinking
Sell-through, enrollment growth, conversion lift, engagement, customer response, and partner-facing reporting.
Selected Work
Brand moments, customer journeys, and systems that actually move.
A focused look at cultural launches, visual direction, enterprise campaigns, digital experience, and creative work built for real customer response.
Heritage Storytelling·Retail Activation·Cultural Launch
Converse 'CONS BLUE'
Tournament Activation·Release Experience·Retail Energy
Converse SHAI 001 'Butter'
Early Release·Art Direction·Experiential Retail
Nike x Kobe Bryant 'Siempre Hermanos'
Pitch Deck·Creative Direction·Launch Experience
Air Jordan 1 '85 High 'Banned'
Product Development·Collegiate Culture·Sports Visibility
Starter Collaborative Jackets
Visual Direction·Enrollment Growth·Customer Clarity
Dominion Energy Demand Response Campaigns
Campaign Creative·Regional Storytelling·Customer Response
PNM Demand Response Creative
Visual Direction·Messaging·Enterprise Scale
Itron Enterprise Campaign Creative Direction
Creative Ops·Product Experience·Automation
Creative Systems & Digital Experience
Impact
Proof across culture, commerce, and enterprise scale.
A quick snapshot of the work moving product, audiences, programs, and customer behavior.
20K → 90K+
Organic audience growth
Oneness Instagram growth driven primarily by product storytelling, launch coverage, event content, community momentum, and consistent visual direction.
1.75M+
Amplified social engagement
Estimated likes generated through brand, partner, and media amplification of product, launch, event, and campaign content.
3,500+
Starter jackets sold
Across a long-running Oneness x Starter collaborative relationship tied to Kentucky sports culture, collegiate rivalry, and local demand.
1,500+
G-Shock units carried
Oneness x G-Shock 5600 Series release sold through Oneness and G-Shock inventory in the first week.
Amplified
Media + platform visibility
Launches and product moments regularly picked up or amplified by sneaker and culture outlets.
1.4% → 6.5–7%
Select campaign lift
In a difficult energy-conservation category, select Demand Response campaigns have reached major conversion gains through clearer creative hierarchy, relatable imagery, sharper messaging, and stronger CTA structure.
21K → 80K
Demand Response growth
Customer segment growth supported through Itron campaign creative, copywriting, visual direction, customer clarity, and multi-channel communication.
Millions
Of customers reached weekly
Customer-facing Itron campaign materials reach utility customers across print, email, social, and web on a weekly basis.
Photography & Image Direction
The visual work is not separate from the strategy.
Photography has been a core part of my creative practice for years. I use it as part of a larger brand system: product storytelling, launch presentation, campaign visuals, e-commerce consistency, social content, and customer experience.
Studio / E-Comm
01
Product Photography
Clean studio e-commerce, enhanced product imagery, lighting consistency, color accuracy, and high-volume product presentation.
View gallery→
Street / Launch
02
Campaign & Lifestyle
Street e-commerce, launch coverage, product-in-context imagery, event content, and visual storytelling for social and web.
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People / Mood
03
Portraiture
Studio and street portraiture focused on lighting, styling, personality, casting, and cultural context.
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Digital Art Direction
04
Composite Product Imagery
Real product assets placed into digitally constructed or heavily manipulated environments for campaign-style visuals.
View gallery→
How it shows up
Image direction with purpose.
Product storytelling
Clean, consistent product visuals that support e-commerce, launch presentation, and customer confidence.
Campaign context
Lifestyle, street, event, and social imagery that shows the product inside a real brand moment.
Digital art direction
Composite and manipulated visuals used to pitch, frame, or elevate campaign ideas beyond the original shot.
Creative leadership
The visual craft supports bigger-picture direction: concept, story, execution, and brand impact.
How I Work
Taste + systems.
The work is not just making something look good. It is building the pitch, shaping the story, producing the assets, coordinating the partners, improving the digital path, and learning from what happened after launch.
Concept & Decks
Pitch decks and concept development for Kobe 'Siempre Hermanos,' Starter collaborations, Derby hats, Oneness Nashville, Converse 'CONS BLUE', and other initiatives.
Creative Operations
Image workflows, SKU organization, launch asset handling, Shopify product alignment, sell-through recaps, and e-commerce population support.
Partner & Team Coordination
Work with brand partners, agencies, print production specialists, artists, community partners, internal leadership, and creative/e-commerce contributors.
Skills, Tools & Creative Systems
Built across direction, image-making, digital experience, and production.
Direction / Strategy
Visual DirectionCreative DirectionCampaign VisualizationPitch DecksAI-Assisted Creative Workflows
Photography / Image
Product PhotographyLifestyle PhotographyStudio LightingPost-ProductionComposite Product Imagery
Digital / E-Commerce
ShopifyProduct PresentationLaunch/Raffle ExperienceCollection MerchandisingProduct Page UXE-Commerce Photography WorkflowHTML/CSSLiquidPython
Tools / Production
Adobe PhotoshopAdobe IllustratorAdobe LightroomAdobe InDesignAdobe ExpressWorkfrontPowerPointKeynoteExcel
Contact
Holla.
Thanks for checking out the work.
